Pirulo AI Lab
AI applied to marketing and business
Pirulo is a digital marketing agency based in Buenos Aires, Argentina. At Pirulo AI Lab, we work with companies that want to apply AI to a specific need, rather than adopt another tool simply because it is popular.
We start with a business opportunity: a time-consuming task, a missed enquiry or an experience worth building. Creativity shapes the idea; a working prototype lets the team test it before committing to a larger implementation.
When AI is worth considering
This is for marketing and sales teams at SMEs and larger companies that can identify a problem but need help prioritising a response. If a process is unclear or data is missing, the first deliverable may be a diagnosis rather than an automation. Together, we decide which tasks can be assisted and which decisions must remain human.
Possible solutions and deliverables
We agree on the scope around the problem, the channels and the available systems. Not every project needs a generative model or a new application.
- An opportunity map, a value hypothesis and acceptance criteria.
- A content, interactive experience or sales workflow prototype using test data.
- Integrations, operating instructions and team documentation.
- An evaluation plan with owners and metrics suited to that process.
From the problem to learning
We identify an opportunity, develop an idea, build a prototype and test it with users or representative examples. Only then do we define implementation and integration into everyday work. Learning may support scaling, narrowing the scope or stopping. AI is a capability of the system, not the sales pitch.
Limits, data and maintenance
Models can make mistakes. Quotes, commercial commitments and sensitive decisions need human review. Before connecting customer data, we agree on permissions, access, storage and ownership of maintenance. Licences, provider usage and ongoing support are not automatically included: they are specified in the proposal.
How to enquire
Bring an example of the current workflow, what you want to improve and the tools your team uses. The first conversation aims to find a focused, testable starting point. If you already have an idea, we also assess its dependencies and limits before quoting.
Does Pirulo AI Lab only make AI videos?
No. Video is one capability. We also design interactive experiences, prototypes and sales automations. The starting point is a business opportunity, not a content format.
Do we need to replace all our systems?
Not necessarily. We first review existing systems, permissions and available integrations. We propose changes only when the agreed scope needs them.
Can you guarantee sales or savings?
We do not promise business outcomes before testing. We define what to observe and how to evaluate the prototype; results depend on the process, data, adoption and company context.