Interactive Experiences — flagship case
La Vieja vs. Dibu
La Vieja contra el Dibu is a pixel-art narrative penalty game designed by Agustín Muzzio and Ariel Kosacoff, inspired by a cultural conversation on Paren la Mano. It turned a streaming reference into a playable experience.
The challenge
The topic was already circulating and would lose relevance if addressed too late. The challenge was to understand what made the reference participatory and find a simple format, rather than simply comment on the joke from the outside.
The idea
The situation became a story: a mother must score a penalty past Dibu to change her son's fate. The penalty mechanic makes the challenge easy to understand and gives the audience a way to take part in the story.
Implementation
A pixel-art game with a short, recognisable mechanic was designed and published. The available version can be opened from Pirulo's Interactive Experiences section. The case demonstrates an approach to ideation and prototyping, not a delivery timeline that applies to every project.
Distribution
The experience circulated organically through social networks and streaming communities, connected to the ongoing Paren la Mano conversation. The documented account of the case states that no paid media was used.
Qualitative outcome and limits
A cultural reference became an experience people could play and share. This illustrates one way to contribute to a conversation, not a guarantee of virality. We do not publish reach or conversion figures without a verifiable source, or imply a commercial client relationship with the show. Each new activation needs a review of context, rights and approvals.
Can you create an experience for another brand?
Yes. The ideation and prototyping approach can be applied to another context. The story, rights and mechanics are designed for that brand; the same reception is not promised.
How long does an activation take to build?
It depends on complexity, integrations, usage rights and approvals. This case is not a standard timeline or a launch guarantee.